https://amazonvirtualassistant.com/blog Guides to Amazon Seller Central problems: account health, catalog errors, listings and ads. By Shilpi Dudani, founder of AVA INC. en Thu, 24 Sep 2026 09:00:00 +0000 https://amazonvirtualassistant.com/author-shilpi-96.jpg https://amazonvirtualassistant.com/blog https://amazonvirtualassistant.com/blog/amazon-automated-handling-time https://amazonvirtualassistant.com/blog/amazon-automated-handling-time Since 29 June 2026, Amazon can take over US handling times that run long. How automated handling time works and why it matters by 30 September. Shilpi Dudani FBA & Operations Thu, 24 Sep 2026 09:00:00 +0000 https://amazonvirtualassistant.com/blog/amazon-on-time-delivery-rate-germany https://amazonvirtualassistant.com/blog/amazon-on-time-delivery-rate-germany Amazon expects 90% on-time delivery for FBM in Germany, France, Italy and Spain. The warning, the 30 days, the 80% and 60% tiers, and what to check. Shilpi Dudani Account Health Wed, 23 Sep 2026 09:00:00 +0000 https://amazonvirtualassistant.com/blog/walmart-seller-metrics-not-amazon https://amazonvirtualassistant.com/blog/walmart-seller-metrics-not-amazon Walmart runs eight performance standards with their own thresholds and windows. Where they are stricter than Amazon, and what to fix before you launch. Shilpi Dudani Marketplace Expansion Sun, 23 Aug 2026 09:00:00 +0000 https://amazonvirtualassistant.com/blog/amazon-store-attribution-change https://amazonvirtualassistant.com/blog/amazon-store-attribution-change Amazon changed Store ad attribution on 1 January 2026 and shortened the view window. Why reported sales dropped, where the old numbers went, and what to do. Shilpi Dudani Catalog & Brand Sun, 23 Aug 2026 09:00:00 +0000 https://amazonvirtualassistant.com/blog/amazon-ipi-score-below-400 https://amazonvirtualassistant.com/blog/amazon-ipi-score-below-400 Your IPI score decides how much you can send into FBA. What the four inputs measure, which one moves fastest, and the order to fix them in. Shilpi Dudani FBA & Operations Sun, 23 Aug 2026 09:00:00 +0000 https://amazonvirtualassistant.com/blog/amazon-dsp-minimum-spend-removed https://amazonvirtualassistant.com/blog/amazon-dsp-minimum-spend-removed Amazon dropped the self-serve DSP spend minimum. Access is not readiness. What DSP needs before it works, and the cheaper checks worth running first. Shilpi Dudani PPC & Advertising Sun, 23 Aug 2026 09:00:00 +0000 https://amazonvirtualassistant.com/blog/split-amazon-variation-family https://amazonvirtualassistant.com/blog/split-amazon-variation-family What splitting an Amazon variation family really costs: the parent holds no rank, the child loses inherited traffic, reviews stay put. Safe order of work. Shilpi Dudani Catalog & Brand Mon, 17 Aug 2026 09:00:00 +0000 https://amazonvirtualassistant.com/blog/optimize-amazon-listing-for-rufus https://amazonvirtualassistant.com/blog/optimize-amazon-listing-for-rufus How Amazon's Rufus, now Alexa for Shopping, and the COSMO intent layer read your listing, and what to change without breaking A9 and A10 basics. Shilpi Dudani Listing & SEO Mon, 17 Aug 2026 09:00:00 +0000 https://amazonvirtualassistant.com/blog/fnsku-vs-manufacturer-barcode https://amazonvirtualassistant.com/blog/fnsku-vs-manufacturer-barcode Amazon ended commingling on 31 March 2026. Who can still ship on a manufacturer barcode, who now needs an FNSKU on every unit, and how to switch a SKU. Shilpi Dudani FBA & Operations Mon, 17 Aug 2026 09:00:00 +0000 https://amazonvirtualassistant.com/blog/amazon-video-verification-interview https://amazonvirtualassistant.com/blog/amazon-video-verification-interview What Amazon checks on the seller video verification call, which original documents to have in hand, why calls repeat, and how rescheduling works. Shilpi Dudani Account Health Mon, 17 Aug 2026 09:00:00 +0000 https://amazonvirtualassistant.com/blog/amazon-variation-review-split https://amazonvirtualassistant.com/blog/amazon-variation-review-split Amazon is separating reviews across variations from 12 Feb to 31 May 2026. What changes, how to check your parent, and how to fix the variation theme. Shilpi Dudani Catalog & Brand Mon, 17 Aug 2026 09:00:00 +0000 https://amazonvirtualassistant.com/blog/amazon-used-sold-as-new https://amazonvirtualassistant.com/blog/amazon-used-sold-as-new Used Sold as New complaint on Amazon? The real causes, the evidence Amazon accepts, and how to build a root-cause appeal instead of an apology. Shilpi Dudani Account Health Mon, 17 Aug 2026 09:00:00 +0000 https://amazonvirtualassistant.com/blog/amazon-title-requirements https://amazonvirtualassistant.com/blog/amazon-title-requirements Amazon titles are capped at 75 characters outside media, with 125 in Item Highlights. The rules, the banned wording and why yours got rewritten. Shilpi Dudani Listing & SEO Mon, 17 Aug 2026 09:00:00 +0000 https://amazonvirtualassistant.com/blog/amazon-tacos https://amazonvirtualassistant.com/blog/amazon-tacos What TACOS measures that ACOS cannot, how to calculate it from Seller Central, and how to read it against total sales and organic share. Shilpi Dudani PPC & Advertising Mon, 17 Aug 2026 09:00:00 +0000 https://amazonvirtualassistant.com/blog/amazon-stockout-rank-recovery https://amazonvirtualassistant.com/blog/amazon-stockout-rank-recovery Rank decays during an Amazon stockout rather than resetting. What it really costs, the recovery sequence, and the days of supply band worth holding. Shilpi Dudani FBA & Operations Mon, 17 Aug 2026 09:00:00 +0000 https://amazonvirtualassistant.com/blog/amazon-restricted-product-policy-appeal https://amazonvirtualassistant.com/blog/amazon-restricted-product-policy-appeal Amazon flagged ordinary products as pesticides. How the false positive works, how to read Account Health, and how to appeal by proving root cause. Shilpi Dudani Account Health Mon, 17 Aug 2026 09:00:00 +0000 https://amazonvirtualassistant.com/blog/amazon-rating-dropped-suddenly https://amazonvirtualassistant.com/blog/amazon-rating-dropped-suddenly Your Amazon rating fell overnight. How to tell a variation review split from a policy removal from real bad reviews, and what you can actually control. Shilpi Dudani Listing & SEO Mon, 17 Aug 2026 09:00:00 +0000 https://amazonvirtualassistant.com/blog/amazon-product-attributes-seo https://amazonvirtualassistant.com/blog/amazon-product-attributes-seo Blank Amazon attribute fields keep products out of the filters buyers use. How the per-category schema works, and how to audit your listings. Shilpi Dudani Listing & SEO Mon, 17 Aug 2026 09:00:00 +0000 https://amazonvirtualassistant.com/blog/amazon-pricing-strategy https://amazonvirtualassistant.com/blog/amazon-pricing-strategy The three-margin framework for Amazon pricing: the real fee stack, how to cut FBA costs, how to run a readable price test and where to set your floor. Shilpi Dudani FBA & Operations Mon, 17 Aug 2026 09:00:00 +0000 https://amazonvirtualassistant.com/blog/amazon-odr-lsr-vtr https://amazonvirtualassistant.com/blog/amazon-odr-lsr-vtr Amazon ODR, LSR and VTR explained: the published thresholds, what each really counts, which levers move them, and the order worth fixing them in. Shilpi Dudani Account Health Mon, 17 Aug 2026 09:00:00 +0000 https://amazonvirtualassistant.com/blog/amazon-negative-keywords https://amazonvirtualassistant.com/blog/amazon-negative-keywords Find the search terms burning your Amazon ad budget. The 60-day search term workflow, negative exact vs phrase, and the weekly routine that keeps them out. Shilpi Dudani PPC & Advertising Mon, 17 Aug 2026 09:00:00 +0000 https://amazonvirtualassistant.com/blog/amazon-marketplace-expansion https://amazonvirtualassistant.com/blog/amazon-marketplace-expansion Expanding from the US to the UK, EU and Canada on Amazon: VAT, EPR, GPSR, language and labelling rules, and the fulfilment choice sitting behind them. Shilpi Dudani Marketplace Expansion Mon, 17 Aug 2026 09:00:00 +0000 https://amazonvirtualassistant.com/blog/amazon-listing-hijacked https://amazonvirtualassistant.com/blog/amazon-listing-hijacked Your Amazon title, image or brand name changed without permission? Unauthorised edits and unauthorised sellers are two problems with two different fixes. Shilpi Dudani Catalog & Brand Mon, 17 Aug 2026 09:00:00 +0000 https://amazonvirtualassistant.com/blog/amazon-listing-currently-unavailable https://amazonvirtualassistant.com/blog/amazon-listing-currently-unavailable Your Amazon page says Currently unavailable while stock sits in the warehouse. The six real causes, checked cheapest first, and how to work through them. Shilpi Dudani Catalog & Brand Mon, 17 Aug 2026 09:00:00 +0000 https://amazonvirtualassistant.com/blog/amazon-listing-changes-reverting https://amazonvirtualassistant.com/blog/amazon-listing-changes-reverting Amazon listing edits keep reverting? It is usually a contribution conflict or your own feed. How to tell which, and what to check before resubmitting. Shilpi Dudani Catalog & Brand Mon, 17 Aug 2026 09:00:00 +0000 https://amazonvirtualassistant.com/blog/amazon-identity-verification-failed https://amazonvirtualassistant.com/blog/amazon-identity-verification-failed Amazon keeps rejecting your verification documents without saying why. The four fields that must match, and how to rebuild a set that gets read. Shilpi Dudani Account Health Mon, 17 Aug 2026 09:00:00 +0000 https://amazonvirtualassistant.com/blog/amazon-gpsr-compliance https://amazonvirtualassistant.com/blog/amazon-gpsr-compliance GPSR applies from 13 December 2024. Who counts as an EU Responsible Person, what Amazon asks for, and how blocked EU listings get restored. Shilpi Dudani Marketplace Expansion Mon, 17 Aug 2026 09:00:00 +0000 https://amazonvirtualassistant.com/blog/amazon-fba-shipment-reconciliation https://amazonvirtualassistant.com/blog/amazon-fba-shipment-reconciliation How to reconcile Amazon FBA shipments, find missing units, build the evidence and claim lost or damaged inventory before the filing windows close. Shilpi Dudani FBA & Operations Mon, 17 Aug 2026 09:00:00 +0000 https://amazonvirtualassistant.com/blog/amazon-fba-fee-changes-2026 https://amazonvirtualassistant.com/blog/amazon-fba-fee-changes-2026 Every 2026 Amazon FBA fee change with dates and sources, the end of US prep services, peak fees, APRL returns, and how to rebuild your unit economics. Shilpi Dudani FBA & Operations Mon, 17 Aug 2026 09:00:00 +0000 https://amazonvirtualassistant.com/blog/amazon-epr-lucid-blocked-listings https://amazonvirtualassistant.com/blog/amazon-epr-lucid-blocked-listings Why German and French Amazon listings get blocked without an EPR number, how LUCID, WEEE and battery registrations differ, and how to restore offers. Shilpi Dudani Marketplace Expansion Mon, 17 Aug 2026 09:00:00 +0000 https://amazonvirtualassistant.com/blog/amazon-conversion-rate-too-low https://amazonvirtualassistant.com/blog/amazon-conversion-rate-too-low Amazon conversion falling? Nine checks in order of cost, from Featured Offer to attributes, before adding ad spend to a page that cannot close. Shilpi Dudani Listing & SEO Mon, 17 Aug 2026 09:00:00 +0000 https://amazonvirtualassistant.com/blog/amazon-compliance-document-rejected https://amazonvirtualassistant.com/blog/amazon-compliance-document-rejected Amazon rejected your compliance document? The two failure types, the identifiers that must match the ASIN, and how to assemble a submission that passes. Shilpi Dudani Account Health Mon, 17 Aug 2026 09:00:00 +0000 https://amazonvirtualassistant.com/blog/amazon-browse-node-fix https://amazonvirtualassistant.com/blog/amazon-browse-node-fix Your listing ranks but nobody can browse to it. How a wrong browse node hides a product, how to find the right node and how to correct it by flat file. Shilpi Dudani Catalog & Brand Mon, 17 Aug 2026 09:00:00 +0000 https://amazonvirtualassistant.com/blog/amazon-brand-catalog-lock https://amazonvirtualassistant.com/blog/amazon-brand-catalog-lock Brand Catalog Lock stops other sellers editing your Amazon title, image, bullets and description. What it covers, what it misses, and what to check first. Shilpi Dudani Catalog & Brand Mon, 17 Aug 2026 09:00:00 +0000 https://amazonvirtualassistant.com/blog/amazon-barcode-linked-to-multiple-asins https://amazonvirtualassistant.com/blog/amazon-barcode-linked-to-multiple-asins The Amazon barcode error that blocks FBA shipments, what it really means, the four causes, the evidence a case needs and how to keep shipping meanwhile. Shilpi Dudani Catalog & Brand Mon, 17 Aug 2026 09:00:00 +0000 https://amazonvirtualassistant.com/blog/amazon-ads-clicks-no-sales https://amazonvirtualassistant.com/blog/amazon-ads-clicks-no-sales Amazon ads getting clicks but no orders? How to triage the search term report, spot intent mismatch, and tell a targeting problem from a page problem. Shilpi Dudani PPC & Advertising Mon, 17 Aug 2026 09:00:00 +0000 https://amazonvirtualassistant.com/blog/amazon-variation-parent-child-errors https://amazonvirtualassistant.com/blog/amazon-variation-parent-child-errors Amazon variation errors splitting your parent-child listings? Learn the exact flat file steps to merge them and stop the reviews and rank from scattering. Shilpi Dudani Catalog & Brand Tue, 09 Jun 2026 09:00:00 +0000 https://amazonvirtualassistant.com/blog/amazon-upc-to-gs1-barcode https://amazonvirtualassistant.com/blog/amazon-upc-to-gs1-barcode Cheap UPCs can get your Amazon listing suppressed. Learn why you need GS1 barcodes and how to switch from UPC to GS1 without losing reviews or rank. Shilpi Dudani Catalog & Brand Tue, 09 Jun 2026 09:00:00 +0000 https://amazonvirtualassistant.com/blog/amazon-suppressed-listing-fix https://amazonvirtualassistant.com/blog/amazon-suppressed-listing-fix Amazon suppressed your listing? Learn why it happens and the exact steps to get it back in 24 to 72 hours, plus how to stop it happening again. Shilpi Dudani Catalog & Brand Tue, 09 Jun 2026 09:00:00 +0000 https://amazonvirtualassistant.com/blog/amazon-stranded-inventory https://amazonvirtualassistant.com/blog/amazon-stranded-inventory Amazon stranded inventory stuck in FBA? Learn why it happens and the exact steps to recover your units in 24 to 48 hours and stop paying dead storage. Shilpi Dudani Catalog & Brand Tue, 09 Jun 2026 09:00:00 +0000 https://amazonvirtualassistant.com/blog/amazon-policy-warnings https://amazonvirtualassistant.com/blog/amazon-policy-warnings Got an Amazon policy warning? Learn how to clear it in 48 hours with a strong Plan of Action and stop it turning into an account suspension. Shilpi Dudani Account Health Tue, 09 Jun 2026 09:00:00 +0000 https://amazonvirtualassistant.com/blog/amazon-plan-of-action-poa https://amazonvirtualassistant.com/blog/amazon-plan-of-action-poa Amazon rejected your Plan of Action? Learn the exact 3-part structure and evidence that gets an Amazon POA approved, plus a copy-paste template. Shilpi Dudani Account Health Tue, 09 Jun 2026 09:00:00 +0000 https://amazonvirtualassistant.com/blog/amazon-main-image-ctr https://amazonvirtualassistant.com/blog/amazon-main-image-ctr Boost your Amazon main image CTR without spending a dollar. Exact steps to crop, angle, and test your image to win more clicks and better rank. Shilpi Dudani Listing & SEO Tue, 09 Jun 2026 09:00:00 +0000 https://amazonvirtualassistant.com/blog/amazon-listing-optimization https://amazonvirtualassistant.com/blog/amazon-listing-optimization Amazon listing optimization made simple. Learn the exact order to fix your title, images, and A+ Content so your listing turns clicks into sales. Shilpi Dudani Listing & SEO Tue, 09 Jun 2026 09:00:00 +0000 https://amazonvirtualassistant.com/blog/amazon-ip-complaints-counterfeit https://amazonvirtualassistant.com/blog/amazon-ip-complaints-counterfeit Hit with an Amazon IP complaint or counterfeit claim? Learn the exact steps to fight back, get a retraction, and protect your account and listings. Shilpi Dudani Account Health Tue, 09 Jun 2026 09:00:00 +0000 https://amazonvirtualassistant.com/blog/amazon-high-acos-fix https://amazonvirtualassistant.com/blog/amazon-high-acos-fix High ACoS on Amazon? Learn where your ad spend leaks and the exact steps to cut wasted spend without killing sales, plus how to keep ACoS low for good. Shilpi Dudani PPC & Advertising Tue, 09 Jun 2026 09:00:00 +0000 https://amazonvirtualassistant.com/blog/amazon-flat-file-errors https://amazonvirtualassistant.com/blog/amazon-flat-file-errors Amazon flat file errors blocking your upload? Learn to read the error codes and fix the exact cell fast, plus how to stop the errors happening again. Shilpi Dudani Catalog & Brand Tue, 09 Jun 2026 09:00:00 +0000 https://amazonvirtualassistant.com/blog/amazon-detail-page-removed https://amazonvirtualassistant.com/blog/amazon-detail-page-removed Amazon detail page removed? Learn why it happens and the exact steps to get your product page back in 3 to 7 days without losing your reviews or rank. Shilpi Dudani Catalog & Brand Tue, 09 Jun 2026 09:00:00 +0000 https://amazonvirtualassistant.com/blog/amazon-buy-box-loss https://amazonvirtualassistant.com/blog/amazon-buy-box-loss Lost the Amazon Buy Box? Learn why it happens and the exact steps to win it back in 24 to 48 hours, plus how to stop losing it to competitors again. Shilpi Dudani FBA & Operations Tue, 09 Jun 2026 09:00:00 +0000 https://amazonvirtualassistant.com/blog/amazon-brand-registry https://amazonvirtualassistant.com/blog/amazon-brand-registry Is Amazon Brand Registry worth it? Learn the requirements, the real cost, and the exact steps to enroll without the usual rejections and headaches. Shilpi Dudani Catalog & Brand Tue, 09 Jun 2026 09:00:00 +0000 https://amazonvirtualassistant.com/blog/amazon-backend-keywords https://amazonvirtualassistant.com/blog/amazon-backend-keywords Amazon backend keywords still move rank. Learn how to fill the 249-byte search terms field the right way and stop wasting your hidden ranking field. Shilpi Dudani Listing & SEO Tue, 09 Jun 2026 09:00:00 +0000 https://amazonvirtualassistant.com/blog/amazon-account-suspended-reinstatement https://amazonvirtualassistant.com/blog/amazon-account-suspended-reinstatement Amazon account suspended? Follow this step-by-step reinstatement guide to write a winning appeal and get your account back in 4 to 7 days. Shilpi Dudani Account Health Tue, 09 Jun 2026 09:00:00 +0000 https://amazonvirtualassistant.com/blog/amazon-account-health-rating https://amazonvirtualassistant.com/blog/amazon-account-health-rating Your Amazon Account Health Rating dropped? Learn what the AHR score means and the exact steps to fix a low AHR before your account is deactivated. Shilpi Dudani Account Health Tue, 09 Jun 2026 09:00:00 +0000 https://amazonvirtualassistant.com/blog/amazon-a-plus-content https://amazonvirtualassistant.com/blog/amazon-a-plus-content Amazon A+ content sitting there doing nothing? Learn how to build A+ modules that lift conversion 3% to 10%, in the right order, with a mobile fix. Shilpi Dudani Listing & SEO Tue, 09 Jun 2026 09:00:00 +0000 https://amazonvirtualassistant.com/blog/amazon-listing-suppressed-catalog-errors https://amazonvirtualassistant.com/blog/amazon-listing-suppressed-catalog-errors Amazon listing suppressed? Fix suppressed ASINs, broken variations, unpublished listings, attribute errors, and duplicate ASIN issues fast with a clear audit. Shilpi Dudani Catalog & Brand Mon, 25 May 2026 09:00:00 +0000