Client Background
Our client, an established Amazon seller with a diverse product range, faced significant challenges. They had thousands of listings flagged for policy violations due to wrong categorization of products, missing compliance details, and incorrect images.
Project Challenges
The challenges included:
- Incorrectly categorized products leading to policy violations.
- Missing essential compliance details like safety certifications.
- Incorrect images not meeting Amazon’s guidelines.
Project Goal
Understand the reason for the false flagging of the listings to categories such as pesticides, food items, etc.
To make the listings compliant.
Resolve the Restricted Product Policy violations.
Approach
1 . Initial Assessment and Analysis
:
- We conducted a thorough analysis of all listings to pinpoint violations and their impact.
- Identified specific issues such as categorization errors, compliance gaps, and image quality issues.
2 . Strategy Development
- Developed a strategic plan to address each violation type systematically
- .Implemented flat file updates to correct categorization, update compliance details, and enhance image quality.
3 . Implementation:
- Executed flat file updates across multiple SKUs to rectify errors and update missing information.
- Collaborated closely with the client to ensure accurate data input and compliance updates.
- Uploaded corrected images that met Amazon’s guidelines for improved listing visibility.
4 . Amazon Case Management:
- Managed Amazon’s case resolution process effectively, providing clear explanations and proactive solutions.
- Worked closely with Amazon’s support to appeal and resolve violations promptly.
5. Continuous Monitoring and Analysis:
- Monitored listing performance post-updates to ensure sustained compliance.
- Conducted regular audits to prevent future violations and optimize listing performance.
Results
- Successfully resolved thousands of policy violations, restoring compliance across all listings within a few days.
- Improved accuracy in product categorization, completeness of compliance details, and quality of images.
- Restored listing visibility and sales rankings, enhancing customer trust and satisfaction.
- Strengthened client’s understanding of Amazon’s policies for proactive compliance management.
Conclusion
Through strategic use of flat file updates, expert Amazon case management, and deep policy knowledge, OBVA India facilitated the swift correction of thousands of Amazon policy violations. This collaborative effort ensured compliance, improved operational efficiency, and sustained growth for our client’s Amazon business.