Overview
In the highly competitive world of Amazon selling, compliance with Amazon’s policies is paramount. One of our clients, a prominent Amazon seller, faced a massive challenge: 1652 suspected intellectual property (IP) violations across various brands and SKUs. This case study details our comprehensive approach to resolving these violations, ensuring compliance, and maintaining the client’s Account Health rating.
The Challenge
Our client received notifications from Amazon regarding 1652 suspected IP violations, including listings from major brands such as Google, Nokia, Samsung, and Apple. The violations posed a significant risk to their Amazon seller account, potentially leading to account suspension and loss of revenue. The primary issues identified were non-compliant listings that infringed on the intellectual property rights of these brands.
Our Approach
To tackle this daunting task, we implemented a multi-step strategy:
Research and Assessment
Thorough Analysis:
Our team conducted an in-depth analysis of all 1652 suspected IP violations. This involved reviewing each listing to identify the specific non-compliant elements.
Prioritization:
We prioritized the violations based on their severity and impact on the client’s Account Health rating. This helped us address the most critical issues first, minimizing potential risks.
Identifying Policy Violations
Detailed Review:
We meticulously reviewed Amazon’s restricted products policies and intellectual property guidelines to ensure a comprehensive understanding of the compliance requirements.
Violation Identification:
Using our expertise, we identified the specific policy violations for each listing. This included issues such as unauthorized use of brand names, logos, images, and product descriptions.
Updating Listings-Flat File Bulk Updates
Flat Files To Bulk Update Listings To Make Them Compliant:
This approach ensured all 1652 listings were compliant with Amazon’s policies.
Content Revision:
We edited product titles, descriptions, images, and other relevant details to eliminate any potential IP infringements. This also involved ensuring all content met Amazon’s quality standards.
Amazon Case Management
Direct Communication
We engaged with Amazon’s support team via email, chat, and phone calls to expedite the resolution process. Our proactive communication helped us address any additional queries or requirements from Amazon promptly.
Reupload Multiple Feed Files:
For listings that were not immediately approved, we prepared and submitted multiple feed files to push changes to make listings compliant.
Continuous Monitoring and Support
Ongoing Review:
Even after resolving the initial violations, we continued to monitor the client’s listings for any new issues. This proactive approach helped prevent future violations and ensured sustained compliance.
Client Education:
We provided the client with guidelines and best practices to help them maintain compliance independently in the future.
The Results
Our systematic and thorough approach yielded impressive results:
Violation Resolution: All 1652 suspected IP violations were successfully resolved within 48 hours.
Client Education:
We provided the client with guidelines and best practices to help them maintain compliance independently in the future.
Conclusion
This case study exemplifies our expertise in handling large-scale compliance issues for Amazon sellers. Our ability to efficiently resolve 1652 suspected IP violations within 48 hours demonstrates our commitment to safeguarding our clients’ businesses. If you’re facing similar challenges, contact us today to learn how we can help you maintain compliance and protect your Amazon seller account.