On Amazon Since 2009 | 100+ Sellers

Amazon Brand Guidelines &
Brand Identity

Your listings, your A+, your Store, and your ads all look like they were made by different companies. We build the brand system that makes every touchpoint on Amazon unmistakably yours.

Get My Brand System Built
Broken
Inconsistent Type
Structured
Aligned Grid System

What Inconsistency Actually Costs You

Click any signal below to see what a broken brand looks like to a shopper, and what changes when it is fixed.

Inconsistent Brand
Confusion
Low Trust
Lost Sales

Clean brand → high trust

Broken brand → low trust

Everything Your
Brand System Includes

Brand Identity Rules

Logo usage and structure.

Color System

Primary and secondary palettes.

Typography System

Font hierarchy.

Visual Direction

Image style and layout.

Brand Voice

Tone and messaging.

Usage Guidelines

How to apply across platforms.

The Brand Kit Grid

Logo
Colors
Fonts
Layouts

Most Agencies Design Assets.
We Build Brand Systems

On Amazon Since 2009

Built around how Amazon actually renders your brand, not a generic print style guide.

System-First Approach

Rules your team and your freelancers can follow without asking you every time.

Consistent Across Every Touchpoint

Listings, A+, Brand Store, and ads all pulling in the same visual direction.

Built for Amazon's Constraints

Designed around Amazon image rules, module sizes, and compliance limits.

No Template Brand Kits

Every rule is written for your products, your category, and your buyer.

Before the System.
After the System

Mismatched logos across the catalog One logo system, applied to every ASIN
Five different oranges in one brand A locked palette with exact colour values
Every freelancer guessing at fonts A type hierarchy anyone can follow
A+ and Store that look unrelated One visual language from search to checkout

Stop Looking Like
Five Different Brands

When every listing looks like a different company made it, shoppers notice and trust drops.
We build the system that makes your brand recognisable everywhere it appears.

Get My Brand System Built

Frequently Asked Questions

Everything you need to know before getting started.

Brand identity rules (logo usage and structure), a color system (primary and secondary palettes), a typography system (font hierarchy), visual direction (image style and layout), brand voice (tone and messaging), and usage guidelines for how to apply it across platforms.
It is built around how Amazon actually renders your brand, not a generic print style guide, and it is designed around Amazon image rules, module sizes and compliance limits. Every rule is written for your products, your category and your buyer. There are no template brand kits.
Across every touchpoint: listings, A+, Brand Store and ads all pull in the same visual direction. The rules are written so your team and your freelancers can follow them without asking you every time.
When every listing looks like a different company made it, shoppers notice and trust drops. An inconsistent brand leads to confusion, low trust and lost sales.
Start with a free Amazon Audit. Click the "Get a Free Audit" button, fill in your details, and Shilpi will personally review your account and reach out with findings within 48 hours.
No long-term contracts. Monthly retainers are billed month-to-month. We earn your business every month by delivering results. Project-based work is scoped and paid per project.
Chapter 2 of 3 · Make it perform

Where this fits

Guidelines are the grammar of the whole story. Every page after this one gets easier, faster and more consistent once the system exists.

Applied in A+ / Enhanced Brand Content Where your brand rules first meet the listing. Read more Applied in Amazon Brand Store Your storefront is the fullest expression of the system. Read more Applied in Main Image CTR Optimization Main images are the first thing your brand ever says. Read more