Pan-EU FBA Netherlands offer requirement: how to check every ASIN

The short answer

• The rule: since 3 September 2026, every Pan-EU FBA product, new and existing, needs an active offer in the Netherlands. From 26 February 2027, Belgium joins at enrolment.
• The clock: a product missing a required offer goes to "Enrolment ending soon" with a 14-day grace period (on our reading, that includes a missing Dutch offer), and Amazon emails you how many products are in that status.
• The cost: if the grace period ends unfixed you pay the cross-border fulfilment fee. Fix it in time and Amazon restores the product to Enrolled automatically.
• The exceptions: some products are exempt, for example when they cannot legally be sold in the Dutch store, though Amazon grants exemptions only where the listing is inactive in one or two required stores, and for the Netherlands and Belgium every exemption is currently unlimited in time.
• The order of work: read each product's status, read the exemptions report, add the genuinely missing offers, then compare local and cross-border fees on the products you would rather not list.

"Starting 3 September 2026, all Pan-EU FBA products (new and existing) must have an active offer in the Netherlands in addition to existing listing requirements." That sentence comes from Amazon's announcement on the UK Seller Forums, and the words in brackets are the ones that catch people. Existing means every ASIN you enrolled long before the Netherlands was on the list.

It is now 24 October 2026, seven weeks after that date. If some of your Pan-EU FBA ASINs have no Netherlands offer, Amazon's own help page says what happens to a product missing a required offer, and on our reading the Netherlands now counts as one. It is not a silent switch. The product moves to an "Enrolment ending soon" status with a 14-day grace period, and if the offer is still missing when the grace period ends, you pay the cross-border fulfilment fee instead of the local one. I understand why this one slips past brand owners: it reads like listing housekeeping, and the cost arrives as a fee, not as a warning. Below is the Pan-EU FBA Netherlands offer check, in the order I would run it, and the same audit comes round again for Belgium on 26 February 2027.

What the Pan-EU FBA Netherlands offer requirement says

The base rule sits on Amazon's Pan-European FBA ASIN enrolment help page, which is the UK Seller Central version. Products are enrolled automatically when inventory placement is enabled in multiple countries, the product is listed as eligible, and you have an active offer in each required European store: amazon.de, amazon.fr, amazon.it and amazon.es. Each of the EU offers must also be linked to the same FBA inventory, and the page says the UK inventory is handled separately. The help page then adds: "Starting on 3 September 2026, all Pan-EU FBA products (new and existing) must have an active Netherlands offer to enrol and to continue receiving Pan-EU benefits."

• Belgium is next: "Additionally, starting on 26 February 2027, all Pan-EU FBA products must also have an active offer in Belgium at enrolment. We’ll notify you at least 30 days before this takes effect."
• No stock has to move: Amazon's announcement says "You’re currently not required to store inventory in the Netherlands or Belgium to participate in Pan-EU FBA."
• Sweden, Ireland and Poland stay optional: the help page says offers in those stores "remain optional".

Amazon gives sellers three reasons to want the Netherlands and Belgium: the announcement says Pan-EU FBA there can "reach thousands of new customers", help increase your FBA sales and "save on fulfilment fees". The fee is the one that matters for this audit, and the announcement adds a condition worth reading twice: "Netherlands: Local fees apply when inventory placement is active in Germany." For Belgium it says local fees apply when inventory placement is active in Germany or France. The local fee is the benefit, and the offer is what keeps a product eligible for it.

What happens to a Pan-EU ASIN with no Dutch offer

The mechanism is on the same help page, under the "Enrolment ending soon" status. There are two reasons a product lands there with a 14-day grace period: it is missing one or more active offers in the required European stores, or its eligibility has changed from eligible to ineligible. Amazon's page does not give the Dutch case its own paragraph. Our reading is that a missing Netherlands offer is a missing offer in a required store, because the same page lists the Netherlands as one, so it lands in the first reason.

Then the page says what the grace period costs you. Amazon continues to transship your inventory across mainland Europe, and you keep paying the fulfilment fee applicable to local inventory. After that: "If the grace period expires and you haven’t fixed the listing issue, you pay the cross-border fulfilment fee. If you fix the issue before the grace period expires, your product is automatically restored to the Enrolled status."

Amazon also says "You also receive an email notifying you of the number of products for which enrolment is ending soon." That tells you how many products are affected, so the product-level answer is on the status page. Amazon's page says to have an active offer in place for each required store "before the expiry date shown in the status report", which makes that report your deadline, not the calendar.

How to know if your ASINs are affected

You can answer this in one sitting with three things open.

• The status page: Amazon says you can see the status of your products at any time on Pan-European FBA inventory in Seller Central. Look for any product in "Enrolment ending soon", and for any that is no longer Enrolled.
• The email: if you received an "enrolment ending soon" count at any point since 3 September 2026 and nobody acted on it, treat that as the starting signal.
• The fee lines: a product that has moved to the cross-border fulfilment fee is worth looking for in your settlement as a different fulfilment fee on the same size and weight. That last point is our advice on where to look, not something Amazon's page describes.

One caution before you blame the Dutch offer. The same status also appears when a product's eligibility changes from eligible to ineligible, and Amazon says products "can be designated as ineligible by Amazon". An ASIN in "ending soon" with an active Dutch offer has a different problem, and the fix is not on the Netherlands store.

What to check first

Cheapest and fastest first, because the first two checks cost nothing and decide whether the rest is needed.

1. Read every status. Sort the Pan-European FBA inventory page into Enrolled, "Enrolment ending soon" and everything else. The "ending soon" group is your deadline list.
2. Read the exemptions report. The page's Reports section has a downloadable file under "Manage your exempted ASINs", updated weekly, with the reason, the start of the grace period and the end of the grace period for each product in each store. Check that a product you believe is exempt really appears in it.
3. Separate missing from inactive. The rule says an active offer. On a plain reading, an offer that exists in the Dutch store but is not active does not meet it, so count those as missing.
4. Price the products you will not list. For any ASIN you would rather keep out of the Netherlands, compare the local fee with the cross-border fee for that SKU before you decide. Our guide to Amazon's Europe FBA fees in 2026 shows how the fee layers stack per SKU.

How the missing offer gets fixed, and which products are exempt

Amazon's announcement gives the route for adding an offer: go to Manage All Inventory, select your offer, then Edit listing, and enable the Netherlands or Belgium offer under "Manage offers in other marketplaces". The alternative it names is enabling a Build International Listings (BIL) connection to the Netherlands. Seller Central now groups its tools into workspaces and some names have changed (that note is AVA INC. guidance, not from Amazon's announcement), so if a name on your screen differs, type the tool's name into the search bar at the top. The compliance side of putting a product in another EU store is covered in our GPSR compliance guide.

Before you add anything, check whether the product is exempt. The announcement says you "may be eligible for an exemption for a limited or unlimited period" in four situations: the product is restricted or cannot be sold in the Netherlands or Belgium, it does not comply with local language labelling or packaging requirements, your account is temporarily deactivated in that store, or the product has no product detail page there yet. The help page's table is not identical to that list, so read both. This is the table as it stands on the help page. Amazon also says exemptions go to products with an inactive listing across one or two required European stores, so a product missing offers in three or more does not qualify.

For the two new stores the help page overrides the table: "All your enrolment exemptions in the Netherlands or Belgium stores are for now with unlimited grace period. We’ll provide at least 30 days’ notice for any future changes to the Enrolment exemptions grace period in the Netherlands or Belgium stores." The words "for now" are Amazon's, so do not build a catalogue plan on them. If the German EPR line applies to you, our guide to EPR and LUCID blocked listings covers it. For the no-distribution-rights route, Amazon says to email an address on the help page with a valid Letter of Authorisation and the list of ASINs and stores.

Is a Dutch offer worth it on every ASIN?

Not automatically, and the rule does not say it must be. It is a condition of keeping the Pan-EU benefit, not an order to sell everywhere. Amazon's help page describes the other direction too: "To remove a product that meets the automatic enrolment criteria from Pan-European FBA, go to Pan-European FBA inventory in Seller Central and deactivate the offer in the Amazon store or stores where you don’t want to sell the product."

So this is an ASIN-by-ASIN call, and I would weigh three things.

• The fee difference: compare the local and cross-border fee on that SKU, in each store it sells in. I will not give you a figure, because Amazon's help page does not publish one for this change and it depends on size, weight and category.
• The Dutch customer: a Netherlands offer means selling to buyers in the Netherlands. Decide whether you want that for the product, not just for the fee.
• VAT: the announcement sends sellers to Amazon's European VAT education pages for their VAT obligations. Whether a Dutch offer changes your position is a question for your VAT adviser, and I would ask it before switching offers on, not after.

How to stop it coming back in February 2027

The Belgium date is the same job again. Amazon says an active Belgium offer will be needed at enrolment from 26 February 2027, that "the same enrolment exemption use cases will apply", and that it will notify you at least 30 days before. The announcement says Belgium's local fees apply when inventory placement is active in Germany or France.

Because the Netherlands and Belgium offers are enabled in the same place, do them in one pass. That leaves three habits that keep the problem from returning.

• Add the Belgium offer when you add the Dutch one: a second audit in February costs more than a second checkbox now.
• Read the status page monthly: a product that drops out of Enrolled should not wait for the next settlement to be noticed.
• Diary the notice: Amazon says it will give at least 30 days before the Belgium requirement and before any future change to the exemption grace periods in the Netherlands and Belgium, which gives you a window only if somebody reads the message.

Get your Pan-EU ASINs audited before Belgium joins the list

If you have more than a handful of ASINs in Pan-EU FBA, this is a half day of reading statuses against exemptions against fees, product by product. At AVA we do that inside our marketplace expansion service: read every status, separate the exempt products from the genuinely missing offers, compare the fees per SKU, and put the Dutch and Belgian offers in the same pass. I cannot tell you in advance what it will save, because that depends on your catalogue, which is why the first step is looking. If you want us to look, book a call and we will review your account.

Common questions about the Pan-EU FBA Netherlands offer requirement

Sources

1. Pan-EU FBA to require Netherlands and Belgium offer, Amazon UK Seller Forumssellercentral.amazon.co.uk
2. Pan-European FBA ASIN enrolment, Seller Central help (UK)sellercentral-europe.amazon.com

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