New A+ Content: conversion up on 6 of 8 product sizes

A sports brand sold one parachute toy in eight sizes. We rebuilt the A+ Content and compared conversion before and after: 6 of 8 sizes converted better, and we report the 2 that did not.

Amazon USA+ Content2025

sizes converted better
6 of 8
round parachute
1.33% → 5.11%
sizes went down, reported
2

Founder, AVA INC. ·

  1. At a glanceParachute sizes converted better after we rebuilt the A+ Content.Summary slide, no screenshot
  2. The report we sent the clientEvery size, before and after, including the two that went down.Our conversion report. ASINs hidden
  3. Where the round parachute startedSeller Central's Sales and Traffic view before the new A+ Content: 75 sessions, one unit ordered, 1.33%.Seller Central, Sales and Traffic. Brand and ASINs hidden

The problem

A sports brand sold one parachute toy in eight sizes on Amazon US. Before the new A+ Content, the round parachute converted 1.33%: 75 sessions and one unit ordered between 1 January and 27 February 2025.

What we did

We rebuilt the A+ Content for every size, then compared unit session conversion in Seller Central before and after, size by size.

The result

Conversion went up on 6 of the 8 sizes. The round parachute went from 1.33% to 5.11%. Two sizes went down, and the report we sent the client says so.

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