Listing Quality Score up from 5.5 to 8.6 in three days

A listing for tablet stylus pens scored 5.5. We rewrote it around what buyers search for, and three days later it scored 8.6, with nothing else on the listing changed.

Amazon USListing optimizationMay 2023

on 12 May 2023
5.5
on 15 May 2023
8.6
price, stock and reviews unchanged
3 days

Founder, AVA INC. ·

  1. At a glanceListing Quality Score in three days, from rewriting the listing alone.Summary slide, no screenshot
  2. Before: 5.5A pack of tablet stylus pens, scored by Helium 10's Listing Analyzer on 12 May 2023.Helium 10 Listing Analyzer, amazon.com. Brand, ASIN and SKU hidden
  3. Three days later: 8.6New title, bullets and description, written around what buyers search for.Helium 10 Listing Analyzer, amazon.com. Brand, ASIN and SKU hidden

The problem

A listing for a pack of tablet stylus pens scored 5.5 on Helium 10's Listing Analyzer on 12 May 2023.

What we did

We rewrote the title, bullets and description around the words buyers search for and the details they care about.

The result

8.6 on 15 May 2023, three days later. Price ($39.99), stock (0) and review count (54) were the same on both days, so the gain came from the listing itself.

Got a problem like this one?

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