Reebok listings reinstated after a rights owner's IP complaint

A long-term client's Reebok listings were removed on a rights owner's complaint in August 2024. After our appeal they were back on sale in November, with the violation record removed.

Amazon USIP and authenticity complaintsAugust 2024 to January 2025

listings removed: 14 Aug 2024
listings reinstated: 21 Nov 2024
complaints closed for this client: 3

Shilpi DudaniFounder, AVA INC. · 3 October 2026

At a glanceReebok listings removed on a rights owner complaint, back on sale after our appeal.Summary slide, no screenshot
Reebok: removed in August, back in NovemberRemoved on 14 August 2024 over a trademark complaint, reinstated on 21 November with the violation record removed.Amazon notices. Client name, ASINs and complaint IDs hidden
The client heard it from us firstOur Slack thread with the client, from "We are working on it" to the reinstatement.Slack thread with the client. Names and ASIN hidden
More complaints, cleared for the same clientAn authenticity complaint on adidas and a product condition complaint, both closed with the listings still on sale.Amazon notices. Client name and ASINs hidden

The problem

A long-term client resells well known brands on Amazon US. On 14 August 2024 their Reebok listings were removed after a rights owner's trademark complaint.

What we did

We gathered the supplier invoices, wrote the appeal and contacted the rights owner, then followed up until Amazon agreed. The client heard every step from us first, on Slack.

The result

On 21 November 2024 Amazon reinstated the listings and removed the violation record from account health. For the same client, an authenticity complaint on adidas (4 January 2025) and a product condition complaint (21 November 2024) were both closed with the listings still on sale.