Three counterfeit complaints, three listings reinstated

Rights owners reported three of a reseller's Amazon US listings as counterfeit, and Amazon took each one down. All three came back, in Amazon's words: "We removed listing restrictions and the Account Health policy violation record."

Amazon US and Amazon.caIP complaintsOctober to December 2024

listings reinstated by Amazon: 3 of 3
fastest, removal to Amazon's email: 3 days
Amazon.ca flags in about 19 hours: 4 → 0

Shilpi DudaniFounder, AVA INC. · 3 October 2026

At a glanceCounterfeit complaints on a reseller's listings, each one reinstated by Amazon.Summary slide, no screenshot
Three listings removed as counterfeitEach product was reported by a rights owner, and Amazon took the listing down.Seller Central, Policy Compliance, Amazon.com, and Amazon's 15 Nov notice. Store name and ASINs hidden
Reinstated on 19 Nov and 22 NovAmazon's own emails, four days and three days after each removal.Amazon emails. Store name, ASINs and complaint IDs hidden
BB cream back on 17 Dec, the count at 0The last of the three. Received IP complaints on the Account Health page went 2, then 1, then 0.Amazon email and Seller Central, Account Health. The 0 capture has no date on screen
Amazon.ca: 4 → 0 in about 19 hoursThe same seller's Canada store: four listings flagged for trademark logo and text misuse.Seller Central, Amazon.ca, 21 and 22 Oct 2024. Store name hidden. Times from the screen clock

The problem

Between 15 and 19 November 2024 three listings on a reseller's Amazon US store were removed after rights owners reported them as counterfeit: paper napkins, a BB cream and a butter cutter. Amazon's notices said that if proof of authenticity was not provided within 60 days, Amazon could destroy the stock.

What we did

We sent supplier invoices and product details with an appeal for each listing, and contacted the rights owners about a retraction.

The result

Amazon emailed that each listing was reinstated: the napkins on 19 November, four days after removal, the butter cutter on 22 November, three days after, and the BB cream on 17 December. Received IP complaints on the Account Health page went 2, then 1, then 0. On the same seller's Amazon.ca store, four trademark flags went to 0 in about 19 hours.