UK identity verification passed after two months stuck

A seller on Amazon.co.uk was stuck in identity verification for two months, documents rejected again and again. On 15 October 2024 Amazon wrote: "Your information is verified."

Amazon UKIdentity verificationAugust to October 2024

stuck in verification: 2 months
verified by Amazon Payments: 15 Oct 2024
switched back on: Payments

Shilpi DudaniFounder, AVA INC. · 3 October 2026

At a glanceA UK seller account stuck in identity verification for two months.Summary slide, no screenshot
What we fixed in the documentsEvery rule Amazon lists, matched one by one, then sent with the case.Seller Central, Amazon.co.uk case log. Store name, case ID and email hidden
15 October: verified, payments back onAmazon Payments confirmed the account and the seller could sell again.Email from Amazon Payments

The problem

On 14 August 2024 Amazon asked a seller on Amazon.co.uk for information on the payment account. Documents went in and came back rejected, and the account stayed stuck in identity verification for two months.

What we did

We opened a case on 23 September 2024 after repeated notices, then matched every rule Amazon lists, one by one: a Power of Attorney dated inside Amazon's 180 day window, the GST certificate page naming the company director, the signatory's role and title on the documents, and everything in English. Amazon's reply said the case was on Amazon India, so we sent a screenshot proving it was opened on Amazon.co.uk. After 25 September we resent the documents, matching every rule.