12 hair care listings rewritten, every quality score up

We rewrote the copy on 12 hair care listings. Helium 10's Listing Quality Score went up on every one, and three went from 3.6 to 8.2.

Amazon USListing optimizationSeptember to October 2024

listings, every score up
12
three listings, Helium 10
3.6 → 8.2
copy checks passed, of 7
2 → 7

Founder, AVA INC. ·

  1. At a glanceHelium 10 Listing Quality Score on three hair care listings after their copy was rewritten.Summary slide, no screenshot
  2. Same listing, new titleA travel size hair mask, checked in Helium 10's Listing Analyzer on 17 Sep and 7 Oct 2024.Helium 10 Listing Analyzer, Amazon US. Brand, ASIN and product photo hidden
  3. Five copy checks turned greenHelium 10 tests the title, bullets and description against seven checks. Same listing as slide 2.Helium 10 Listing Analyzer, Copy Breakdown. ASIN hidden
  4. Twelve listings, every score upBefore and after scores for all 12, with the date each was checked.Helium 10 Listing Analyzer, Sep to Oct 2024. No ASIN, SKU or brand shown

The problem

A hair care seller's 12 Amazon US listings scored 3.5 or 3.6 out of 10 on Helium 10's Listing Quality Score in September and October 2024. The listings checked in detail passed 2 of Helium 10's 7 copy checks.

What we did

We rewrote the listing copy: titles, bullet points and descriptions. Each listing was checked in Helium 10's Listing Analyzer before and after.

The result

All 12 scores went up. Three listings went from 3.6 to 8.2, passing all 7 copy checks, up from 2. Those three also got their first review, rated 5.0, between the two checks, which counts toward the score. A listing with no reviews at all went from 3.6 to 7.3 on the copy alone.

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